Privacy Policy
Last updated: February 2026
1. Introduction
Claim Attendance Allowance (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you use our website claimattendanceallowance.co.uk (the “Website”) and our Attendance Allowance claims assistance service (the “Service”).
We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you have any questions about this policy or how we handle your personal data, please contact us using the details in Section 11.
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
Identity and contact information: Your full name, date of birth, postal address, email address, and telephone number.
Health and medical data: Details of your medical conditions, disabilities, medications, GP or healthcare provider information, and how your condition affects your daily life and personal care needs. This is classified as special category data under the UK GDPR.
Financial information: Payment details necessary to process the Deposit and Success Fee, and details of any existing benefits you receive.
Claim-related information: Information about your living arrangements, care needs, and any other details required to complete your Attendance Allowance application to the Department for Work and Pensions (DWP).
Technical data: When you visit our Website, we may automatically collect your IP address, browser type and version, operating system, referral source, pages visited, and the date and time of your visit.
Communication records: Records of telephone consultations, emails, and any other correspondence between you and our team.
3. How We Collect Your Data
We collect personal data through our Website enquiry and eligibility forms, telephone consultations with our team, email and other written correspondence, cookies and similar tracking technologies on our Website (see Section 9), and third-party advertising platforms such as Google Ads and Microsoft Ads, where you may have clicked on one of our advertisements before visiting the Website.
4. How We Use Your Data
We use your personal data for the following purposes and on the following legal bases:
To provide our Service (contractual necessity): Assessing your potential eligibility for Attendance Allowance, preparing and completing your application form, submitting your application to the DWP on your behalf, and communicating with you about the progress of your claim.
With your explicit consent (special category data): Processing your health and medical information, which is necessary to complete your Attendance Allowance application. You may withdraw this consent at any time, although doing so may mean we are unable to continue assisting with your claim.
For our legitimate interests: Improving our Service and Website, managing our business operations, training and quality assurance purposes, marketing our services to prospective clients (where appropriate), and analysing Website traffic and advertising performance to ensure we reach people who may benefit from our Service.
To comply with legal obligations: Meeting our regulatory and legal requirements, responding to lawful requests from authorities, and maintaining records as required by law.
5. Who We Share Your Data With
We will only share your personal data with third parties where it is necessary and lawful to do so. This may include the Department for Work and Pensions (DWP) for the purpose of submitting your Attendance Allowance application, payment processors to handle Deposit and Success Fee transactions securely, our Customer Relationship Management (CRM) provider for managing your enquiry and claim progress, IT and hosting service providers who maintain our Website and systems, advertising platforms (such as Google and Microsoft) who receive anonymised or aggregated data for campaign performance measurement, and professional advisers such as accountants or legal advisers where necessary for the operation of our business.
We do not sell your personal data to any third party. Where we share data with third-party service providers, we ensure appropriate data processing agreements are in place and that your data is handled in accordance with the UK GDPR.
6. How Long We Keep Your Data
We retain your personal data only for as long as is necessary for the purposes for which it was collected. Our standard retention periods are as follows:
Successful claims: We retain your data for up to 6 years following the completion of your claim, in line with statutory limitation periods and in case of any future queries, appeals, or reviews by the DWP.
Unsuccessful claims: We retain your data for up to 2 years following the outcome of your claim, after which it will be securely deleted unless you request earlier deletion.
Enquiries that did not proceed to a claim: We retain your data for up to 12 months from your last contact with us, after which it will be securely deleted.
Financial records: We retain payment and transaction records for up to 7 years as required by HMRC for tax and accounting purposes.
When your data is no longer required, it will be securely deleted or anonymised so that it can no longer be associated with you.
7. Your Rights
Under the UK GDPR, you have the following rights in relation to your personal data:
Right of access: You have the right to request a copy of the personal data we hold about you.
Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
Right to erasure: You have the right to request that we delete your personal data, subject to any legal obligations that require us to retain it.
Right to restrict processing: You have the right to request that we limit the way we use your data in certain circumstances.
Right to data portability: You have the right to request that we provide your data in a structured, commonly used, and machine-readable format.
Right to object: You have the right to object to our processing of your personal data, including for direct marketing purposes.
Right to withdraw consent: Where we process your data based on consent (including health data), you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before the withdrawal.
To exercise any of these rights, please contact us using the details in Section 11. We will respond to your request within one month. There is no fee for making a request, although we may charge a reasonable fee or refuse a request if it is clearly unfounded or excessive.
8. Data Security
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration. These measures include the use of encrypted communications (SSL/TLS) on our Website, secure storage of electronic records with access restricted to authorised personnel only, regular review of our data handling and security practices, and ensuring that any third-party service providers we work with maintain appropriate security standards.
While we take every reasonable precaution, no method of data transmission or storage is completely secure. We cannot guarantee the absolute security of your data, but we are committed to protecting it to the highest practicable standard.
9. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to improve your browsing experience, analyse how the Website is used, and measure the effectiveness of our advertising campaigns.
Strictly necessary cookies: These are required for the Website to function properly and cannot be switched off. They include cookies that enable core features such as page navigation and form submissions.
Analytics cookies: These help us understand how visitors interact with our Website by collecting information about pages visited, time spent on the site, and any errors encountered. We use this information to improve the Website.
Advertising and marketing cookies: These are used to track visitors across websites and display relevant advertisements. We use cookies from Google Ads and Microsoft Ads to measure the performance of our advertising campaigns and to ensure our service reaches people who may benefit from it.
When you first visit our Website, you will be presented with a cookie consent banner allowing you to accept or reject non-essential cookies. You can change your cookie preferences at any time through the cookie settings on our Website. You can also manage cookies through your browser settings, although disabling certain cookies may affect the functionality of the Website.
For more information about the cookies we use, please refer to our Cookie Policy, accessible via the cookie consent banner on the Website.
10. International Data Transfers
Your personal data is primarily stored and processed within the United Kingdom. Where any of our third-party service providers process data outside the UK, we ensure that appropriate safeguards are in place, such as UK International Data Transfer Agreements or adequacy decisions, to protect your data in accordance with the UK GDPR.
11. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us using the details provided on our Website at claimattendanceallowance.co.uk.
12. Complaints
If you are not satisfied with how we have handled your personal data or responded to your request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection. You can contact the ICO at ico.org.uk or by telephone on 0303 123 1113.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Any changes will be posted on the Website with an updated “Last updated” date. We encourage you to review this page periodically. Where changes are significant, we will make reasonable efforts to notify you directly.